🎙️ We're not in a sales slump. We're in Trust Recession.

This is a podcast version of my Substack article of the same title. You can read it here.

This is the Reel I talked about where Colleen from No Shame Sales Game talks about the term ‘Trust Recession.

Read more about my TRUST framework and methodology. Or listen to the podcast version.

Read more about how I use experiments to change my beliefs. Or listen to the podcast version.

You can find out more about working with me here.